{"id":5446,"date":"2021-10-02T08:44:45","date_gmt":"2021-10-02T06:44:45","guid":{"rendered":"https:\/\/boldly-xr.com\/blog\/in-depth-the-vanmoof-case\/"},"modified":"2023-09-02T09:56:08","modified_gmt":"2023-09-02T07:56:08","slug":"in-depth-vanmoof-case","status":"publish","type":"post","link":"https:\/\/boldly-xr.com\/en\/blog\/in-depth-vanmoof-case\/","title":{"rendered":"In depth: the VANMOOF case"},"content":{"rendered":"
An Augmented Reality campaign using webAR, Spark AR and Interactive AR via Jigspace to present the latest models of VanMoof’s e-bikes in 3D, in your home. The effectiveness of this campaign was, and is, very high.<\/span><\/h5>\n

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VanMoof, aka the Tesla among bicycles. A wonderful company founded by two Dutch brothers with a mission: to develop the perfect city bike.<\/span><\/p>\n

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Although they have a number of brand stores, VanMoof sells 80% of their bikes online. Therefore, that requires good online marketing. Augmented Reality product visualizations work best for slow-moving consumer goods. In other words; objects that people like to think about for a while before proceeding to purchase. VanMoof’s bicycles are a perfect example of these slow-moving consumer goods.<\/span><\/p>\n

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That’s where we saw potential. We approached VanMoof to ask if they knew how simple Augmented Reality anno 2021 could work. We quickly cobbled together a prototype and managed to convince the people at VanMoof of our plan. <\/span><\/p>\n

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That turned out to be a good idea. By now we are 5 projects further along.<\/span><\/p>\n

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At the time, we were allowed to start with the S2, with truly incredible results as an outcome. We created a 3D model of the S2 bike, and allowed people to use AR technology to scale in their own homes via the website. This gave potential buyers the opportunity to get a good look at the bike from all sides. A very valuable addition for Internet shoppers because it gives you a much better look and feel of a product. Much better than with just a picture on the website. We also deployed this campaign on various socials, such as Facebook.<\/span><\/p>\n

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Within advertising, one of the elements by which success of a campaign is measured is ROAS (Return On Ad Spent). A key indicator that indicates the percent or value that is garnered from the ad-through assisted purchases.<\/span><\/p>\n

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This was more than 800% in the case of VanMoof.<\/span><\/p>\n

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Since then, we have been a “preferred supplier” for real-time 3D to VanMoof, we are allowed to provide an AR component with every launch of new products because our work pays off by a factor 8.<\/span><\/p>\n

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We have now arrived at the S5 and A5, for which we were allowed to provide 3 different AR experiences<\/a>.<\/span><\/p>\n