VR product demos are the latest way to draw attention to a product, brand, or service. Augmented Reality is a good way to demonstrate objects. No matter if it is a piece of furniture or a bicycle. When a 3D model is overlaid on the real-world view, typically through a phone, the digital object comes alive.

However, sometimes you want to take it to the next level and provide users with a truly immersive experience. In such cases, VR can be the answer.

We can completely digitize physical objects. Transforming a controller in VR into a specific tool or vice versa makes the tool suitable for virtual reality.

In the first example, the user holds controllers and sees them in the VR environment as the intended object. In our Holmatro case, we used the second technique. We made the new hydraulic cordless cutters they manufacture suitable for use in VR. The user had the actual disabled pair of cutters in hand and saw them in the VR environment. In this way, they could use them to cut through digital objects. This was the perfect use case to familiarize people with the physical cutters, their weight, handles, and size, but without the danger element.

This approach makes it responsible to bring these powerful hydraulic cutters to a trade show. People can experience the thrill of cutting through metal fences or car doors but in a safe virtual environment.