Creating Virtual Reality experiences is what we do every day. Virtual Reality is becoming increasingly accessible. Where previously an expensive system or that cardboard box from your nephew was needed, it is now possible to use Virtual Reality in a straightforward way.

Using VR to promote a brand or product at events. For example, VR is a great way to make a lasting impact in an innovative way. By creating an experience, a brand leaves a bigger impression on the user. The wow factor simply makes your brand much more memorable and long-lasting than the dull poster of the competitor.

For XPENG, we created an experience for the launch of their new showroom. XPENG brings the future closer than ever with their prototype of flying cars. These models were on display in the showroom for people to see. That’s already cool, but the VR experience we created made an even bigger impact on this launch. Visitors had the opportunity to take a test drive, or shall we say flight, with the Voyager X2, in VR. Through the VR headset, it felt as if they were sitting in the car themselves as it drove out of the hangar and took off. All with the view of flying over Shanghai. What more could you want to blow people away with your product promotion?