AR promotion, with its ‘extra’ digital layer, can also be used to make non-interactive media, such as posters in a bus shelter, interactive. This allows us to add promotional significance and added value to otherwise conventional campaigns. The application scans and recognizes the poster, overlaying it with a digital layer. Think of limited edition packaging where the label comes alive with animations, visualizing a new dress while waiting for the bus, or playing a game where the poster serves as the playing field.

Such additions ensure that the user’s attention is drawn and retained. Your campaign makes an impact because it’s interesting, new, and interactive. Suddenly, friends are being told about that cool poster in the bus shelter, rather than just a quick glance without real attention. This is the power of the combination of AR branded filters and AR product filters.