A few years ago, we created a first interactive installation for Rabobank, an engagement activator to attract developers at recruitment events. We used interactive paint, laser cutting, welding, soldering, and hand-applied stickers. A product of true craftsmanship.
After years of service and amazement at dozens of previous events, it was time for something new. Concepts, innovations and wishes emerged to revolutionize recruitment marketing. Maintaining the sense of wonder that made our previous Rabo Wall so special.
Wonderment: ‘The wall needs to create a buzz and excitement around the Rabobank. Which ultimately results in leads for recruitment
Flexibility in size: Stands can differ in size at trade fairs and events. Which is why it was important for Rabobank to be able to choose how large their installation would by every event. Which is why we created a wall which can be adjusted in size depending on the event.
Sustainability: The ‘Rabowall’ is an investment which is why it is important to the Rabobank that both materials are sustainable as well as a energy usage.
Flexibility in content: We want this interactive installation to be used by multiple departments of Rabobank if necessary. Hence the content on the wall needs to be changeable. Or as we at Bodly-XR like to say: it needs to be an infinite canvas.
