UEFA Mastercard
Campaign 2022

In 2022, Mastercard organized an event for all its key executives worldwide to celebrate the UEFA Champions League. They aimed to provide their guests with a unique metaverse experience – an experience for entertainment and an introduction to Virtual Reality (VR).

We set up a high-end Virtual Reality experience where guests were transported to a virtual Champions League museum. People could look around, walk, and interact – showcasing all that a VR environment can offer. With close guidance from our team, we ensured it was a successful experience for all attendees.

The feedback was overwhelmingly positive; the Mastercard experience left a lasting impression. Such playful experiences serve as an ideal way to introduce employees to VR, potentially sowing the seeds for future adoption of these new technologies.

Read more about the Mastercard Experience in the In-depth Case Report.