The challenge of making a lasting impact
Every year, companies like Hero present their products and vision to major retailers such as Jumbo, Albert Heijn, and Kruidvat through their trade story. A high-quality product, a strong narrative, and effective collaboration are key factors in these relationships and can make the difference between securing shelf space or not.
Hero continuously challenges the market for healthy snacks and baby food. It’s crucial that this story comes across clearly in partner meetings and relationship management. Additionally, demonstrating product value and innovations through supporting market research is essential. To achieve this in a unique way, we joined forces, and with great success!
Creative technology as a differentiating factor
We developed an innovative, portable installation that supports employees in presenting Hero’s trade stories. Set up in under a minute in any meeting room, it immediately creates a sense of wonder upon entry.
At the heart of the installation are 35 content cards, linking our animations to Hero’s spotlighted products. Beyond showcasing specific products, the installation also enables Hero to present market developments or share its vision in a compelling way.
Hero brand experience
