Brabantia
Web AR Product Visualisations

AR Product Visualizations

Brabantia is a designer and manufacturer of timeless objects for kitchen, home and interior. Brabantia engaged us as they were keen on incorporating webAR product visualization into their new online store. These product visualization techniques are integrated into the product specification pages. This allows users to place models from the website directly into their own environment. For instance, visitors can check if a Brabantia trashcan fits within their interior. They’ll know precisely whether it fits the available space for the new trashcan, and whether the colour complements the curtains.

The sensory experience remains one of the few advantages that physical retail retains over e-commerce. However, these possibilities are expanded even further within a home environment. The technology scans the surroundings and positions the objects in this digital representation. Scale and lighting are also taken into account, creating a highly realistic appearance.