ABN AMRO
Interactive exhibition stand

ABN AMRO, the third largest Dutch bank, was looking for an effective strategy to attract IT talent while increasing overall brand awareness. The company wanted to attract the public’s attention in an engaging and appealing way at events and trade shows. This is where Boldly-XR’s expertise came in, as we are known for creating wonder with interactive installations.

The collaboration between ABN AMRO and Boldly-XR was based on extensive sessions in which the bank’s specific requirements were thoroughly discussed. The aim was to present the bank to visitors of IT fairs in a playful and approachable way, where the choice fell on an interactive game concept. The installation was developed as a versatile ‘1 in 2’ module that could be converted into one of two versions, with visitors winning attractive prizes in both versions.

Boldly-XR was responsible for both the hardware and software of the installation, with the software being built using the versatile Unity platform.

Version 1 – Spinning wheel 

In addition, the installation also included an ‘ABN Rad module’, where visitors could participate in an exciting game using NFC badges. The badge was also the ticket to enter. Using a QR code, they could activate the wheel, leaving participants to wait in suspense to see if they had raked in a prize. The difference with the quiz is that with this version, visitors knew immediately whether they had won a prize. 

Version 2 – Quiz

The first version of the interactive installation for ABN AMRO was the ‘ABN Quiz module’, where visitors could scan a LinkedIn QR code to participate. On a tablet, they could then participate in a quiz with 10 multiple-choice questions, related to general programmer topics with a strong link to IT. The scores were displayed on a large screen, leading to healthy competition and attractive crowds around the booth, especially when the time approached for the announcement of the winners.

Advantages of an interactive stand

1. attracting a larger audience to your stand
2. serving as a conversation starter during events
3. engaging new (IT) talent
4. increasing both brand awareness and image. 

This successful collaboration between ABN AMRO and Boldly-XR resulted in a memorable experience that both the audience and the bank would remember for a long time. Want to have an interactive installation built yourself? Then feel free to contact our team via the contact form. We will be happy to assist you!