500+ leads for ABN AMRO with a single interactive installation -

500+ leads for ABN AMRO with a single interactive installation

Trade shows and events are the place to showcase your brand. But let’s be honest: most booths completely disappear into the crowd.

ABN AMRO took a different approach. With an interactive game, on of the largest banks in The Netherlands grabbed the attention of hundreds of visitors, and kept it.

ABN Amro interactieve installatie rij

The challenge: standing out in an overcrowded IT world

ABN AMRO is hardly an unknown name in The Netherlands. But at an IT event, surrounded by innovative start-ups and tech companies, even a bank is just one of many.

The goal?

Stand out on the exhibition floor, engage young IT talent, and collect leads for follow-up.

The concept: “Unlock the Vault”

The “Unlock the Vault” game challenged visitors to complete three mini-challenges: a puzzle, a knowledge quiz, and a physical button smasher. Those who succeeded had a shot at winning a prize.

The game demanded action. You couldn’t just watch, you had to join in. It activated the brain and got the heart pumping. More importantly, it opened the door to real conversation.

Strategically, it hit the mark as well. By linking the game digitally to email registration, the team could see exactly who participated. So the game wasn’t just fun, it was smartly designed: entertainment with measurable return.

The results: lines, leads, and follow-up

The impact was both measurable and impressive:

75% of event visitors played the game
500+ qualified leads were collected
The booth stood out, was remembered, and sparked conversation

This approach made ABN AMRO more than a visible exhibitor but a talking point at the event itself.

Why interactive installations work

Think of it like a great street performer. Amid all the noise, they know how to make people stop and smile.

Interactive installations do exactly that:

They attract attention in a natural, effortless way
They generate data
They spark conversations, without sounding like a sales pitch
They strengthen your brand image, in this case associating ABN Amro with fun, tech, and innovation

It’s not a gimmick

An interactive booth only works when it’s designed strategically.

The pitfall? Throwing in a fun game without any brand connection or purpose.
The power? An experience that fits your message, generates data, and reinforces your brand story.

Time to do things differently?

“Unlock the Vault” proves that gameplay, brand, and strategy can go hand in hand.

Curious what an interactive installation could look like for your brand? Get in touch to discover what’s possible when you dare to stand out.

Get in touch!

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