Communicating Complex Information Simplified and Attractively
Powerful explainer animations, or explanimations, are becoming more and more popular. Nowadays, information needs to be communicated fast and effectively, but what exactly is an explainer animation and why should you consider it for your organization or product? In this blog, Boldly-XR delves deeper into the concept and its benefits.
What is an Explainer Animation?
An explainer animation is a short animated video that explains complex topics in a visual attractive and engaging way. The word ‘explainer animation’ is a combination of ‘explanatory’ and ‘animation’. These videos use visual and audio to convey a message. This makes them suitable for explaining complex concepts, processes, or products to a broad audience.
Why Explainer Animations?
- Clarity and Comprehensibility
One of the greatest advantages of explainer animations is their ability to simplify complex subjects. By using visual elements, complicated content is communicated in a clear way.
- Improve Engagement and Attention
In an era where people are overwhelmed with information all day long, it is crucial to capture and hold your audience’s attention. The aim of explainer animations is to convey information in an engaging way that the target audience can easily absorb.
- Wide Applicability
These types of animations are used in various contexts, from educational purposes and internal training to marketing campaigns or product launches. The flexibility of this type of animation makes it a valuable tool for a diverse range of communication channels.
- Creative Presentation
The combination of animation, sound effects, and music makes explainer animations a creative and attractive medium. It offers a fresh and dynamic way to present information, which can be useful in sectors where visual appeal plays a significant role.
The Process: From Concept to Animation
- Concept Development
At Boldly Studio we start by determining the purpose of the animation, often during an initial design sprint. What do you want to achieve? Who is your target audience? What is the main message you want to share? These questions help us develop an understanding of your needs.
- Script and Storyboard
After concept development, we create a script that clearly and concisely conveys your message. Then, we create a storyboard to work out the key scenes and visuals of your video. This helps structure your idea visually before starting production.
- Voice-over and Sound Effects**
If necessary, a good voice-over and appropriate sound effects are crucial to bring your explainer animation to life. Ensuring that the voice and sound align with the tone and message of your video.
- Feedback and Adjustments
Regular feedback during the production process ensures flexibility and reaching the common goal. This protects the final product, to meet your and your audience’s needs optimally.
Examples of Explainer Animations
Here are some inspiring examples of how explainer animations can be used effectively:
– Medical Sector: Animations that inform patients about treatment processes in a clear and reassuring way. Boldly-XR has combined Augmented Reality with explainer animations for numedica. The following video shows how this works.
– Consumer Goods: 3D animations that clearly communicate to the end-user how to use the products through a digital manual. View the Polaroid P3 stereo pairing as an example.
– Brand videos: 3D animations that present the story and culture of a company in a festive and interactive way.
– Education: Animations that help students understand important concepts, such as writing a good resume.
Conclusion
Explainer animations are a powerful and versatile way to convey complex information in an understandable and attractive manner. Whether you want to explain a product, provide training, or strengthen your marketing, explainer animations offer countless possibilities. With the right tools and a thoughtful approach, you can create an effective animation that clearly and engagingly spreads your message.