Experience design and interaction at Trade Fairs

royal air force interactieve wand

 

Experience design and interactive elements make it easier for organizations to measure the success of trade show participation. Through implemented technology, companies can collect data on visitor behavior and even preferences, effectively evaluating which products and interactions resonate. Ultimately, this helps shape new strategies for future events.

In addition, it creates a deeper engagement for visitors. By encouraging them to actively interact with the brand, you avoid coming across as intrusive. It also enables you to quickly discover visitors’ interests, as they reveal them through interaction, allowing you to engage in meaningful conversations.

Boosting tech recruitment leads

In collaboration with our partner, Rabobank, we had the opportunity to create our most innovative installation to date. The “Rabowall” is specially designed to evoke a sense of wonder at Rabobank events and to draw visitors to their exhibition stand.

Rabobank Event Platform

Richard Gerestein – Rabobank

“We really wanted people to experience something in our stand, which means they need to be able to engage actively. The way Boldly-XR achieved this with the ‘Rabowall’ is fresh and modern, really encouraging conversation with visitors.”

Yannick Boers – Creative Director Boldly-XR

“What makes this installation unique is its versatility. First, the design is fantastic, and second, the interactive card system shapes all the content on the wall. If we decide to bring new or different cards to another event, the entire installation transforms. Various divisions within Rabobank can use this installation, which really makes it a cohesive and sustainable solution.”

Holmatro VR Product Preview

Holmatro, the market leader in industrial and rescue equipment, partnered with us to showcase their new line of hydraulically powered cutting tools. Holmatro faced the challenge of conveying the power, durability, and ease of use of this line to end users at a trade show, where a live (and safe) demonstration wasn’t possible.

To meet this need, we developed virtual simulations and interactive demos. Through top-notch experience design, customers can safely and immersively experience how the tools operate, enhancing both product education and brand engagement.

Holmatro VR Experience

DP World

The stand designed for DP World features an innovative setup with a touch-sensitive LED screen, allowing visitors to explore information tailored to their interests. By simply tapping a topic, visitors received detailed content on that specific theme instantly.

 

After selecting a topic, the system guided them via LED floor lighting to the appropriate contact person. Through experience design, we created a personalized experience that engaged users and optimized communication, making the stand not only visually impressive but also highly functional and user-friendly.

Curious how we can help your organization stand out through experience design and capture attention in both physical and digital spaces? Get in touch, and we’ll guide you through our world of experience design and interactive installations.

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