XPENG
Virtual Reality Experience

Join The VR Experience

We are very proud to have designed a VR Experience for XPENG from China.

XPENG is one of the Chinese automotive brands coming to Europe. However, they are not just an ordinary car manufacturer; they are developing flying cars. The future is near, people.

In the showroom of their first flagship store in the Netherlands, the prototype of the Voyager X2 is on display. Through VR, we created an experience where people could also interact with the car. In Virtual Reality, visitors had the opportunity to take a test flight with the Voyager X2. Through the headset, it felt as if you were sitting in the car yourself, as it drove out of the hangar and took off. When you looked out the window, you saw yourself flying over the Shanghai skyline, based on photorealistic 8K renders of actual 360-degree content captured in Shanghai. The impressive and fascinating nature of VR generated excitement and curiosity. This enhances the traction and retention of such a campaign.