Holo-what? From science fiction to reality
Have you ever wondered how to capture the attention of potential customers and enchant them with your products or services? Holograms are the perfect way to make your business stand out in a sea of competition. This futuristic technology is not only exciting and interesting, but it can have a huge impact on your marketing strategy and results. In this article, we discuss two of our favourite hologram techniques that companies can use to make their brand stand out and enchant their audience. Read on and find out how you can use holograms to make your business shine!
Hologram Pyramid – Peppers Ghost
A technique that began as a stage illusion in 1862, is still very useful today to create impressive and evocative visual displays. The technique relies on the combination of oblique mirrors and light to create the illusion of a floating 3D object. Over the years, the technique has been evaluated and now has many applications. Peppers Ghost hologram boxes can be made in a variety of sizes. Are viewable from all sides and can be combined with a beautiful physical element.
For our Customer Kohler we make pyramid-shaped hologram boxes that show detailed holograms of their generators. These hologram boxes make it possible to present different models at a trade show, without the actual generators needing to be present.
For all kinds of large products, this is an ideal way of presentation because you also have even more freedom with a hologram than with a physical product on its own. A hologram can be dynamic or interactive, can be viewed from all angles and also show, for example, the technical insides of products.
In addition to product presentations at events, hologram boxes can offer a fascinating addition in other areas. For entertainment or educational purposes, for example, showing complex information or explanations in a visually appealing way.
Holographic fan display
The display of this type of hologram consists of a fan with a series of LEDs on the blades. By rotating the fan and turning the LEDs on and off in a specific pattern and colors, the illusion of a floating 3D image is created, and how!
These holograms are lifelike. The technique is often used in advertising and marketing campaigns to create interactive and engaging displays that capture the attention of passersby. For example, a trade show booth can use a holographic fan display to display their products or services. But even a large panel of hologram fans on the street can turn many heads. It is possible to combine multiple fans on one panel to create different sizes of display.
Holofans can also be a great addition to the attraction or museum industry. For example, holographic characters can be displayed that interact with visitors, creating a unique and engaging experience. Or can a hologram of a person explain something in a museum, or welcome people to an event?
The illusion of a holographic fan display is so strong because the hologram really seems to float in the air. This makes it such a powerful medium for advertising and campaigning, as well as for product display, explainer animations, etc. The possibilities for this beautiful technique are endless. Because holograms are so special to look at, they manage to captivate people strongly, creating a lasting positive impression that they associate with your brand or company.
The benefits
Holograms amaze everyone who comes into contact with them. They are impressive and super diverse in application. Often easy to transport and set up and also very dynamic in use, as the content can be updated and thus grow with your business and all your activities. This also makes them a sustainable choice; you can use them for a long time and it ensures that you don’t have to ship your other materials around the world.
You may also notice an overlap between the applications of Virtual Reality, Augmented Reality and holograms at trade shows or events, for example. Each technique has its own advantages. Holograms can provide an immersive experience without individuals having to use a phone, tablet or VR glasses. After all, you see the holograms standing directly in the real world, not digitally. The advantage is that there is no extra step for users to see or live the experience. Holograms stand out immediately and attract attention. They can also be interactive without the use of phones or glasses. This makes them perfect for events, where an impressive first impression of your booth is very important to motivate people to come and take a closer look at your products.
The results
In addition to building our own hologram systems, we partner with Hypervsn, a supplier of Holographic Displays. Statistics generated from their applications show that 88% of exhibitors felt the holograms were a good conversation starter, this increases the appeal of your campaign. 96% of their customers would work with holograms again. They experienced 40% longer viewing time and engagement when holograms were used, and they attracted 20-30% more people. These statistics are in comparison to regular 2D advertising and campaigns.
Already convinced of the power of holograms? In what ways can we help your business take advantage of its benefits?