Qmusic Netherlands, the largest Dutch radio station, asked us to help increase the visibility and engagement of the well-known ‘Het Geluid’ radio campaign. In this annual campaign, Q’s radio hosts challenge their listeners to guess a super specific sound. With our Fake Out-of-Home (FOOH) approach, we managed to bring attention to the Qmusic brand and the ‘Het Geluid’ campaign in a surprising way without the high costs of traditional outdoor advertising!

The impact of the FOOH

The power of the FOOH campaign for Qmusic lay in the visual impact of the CGI zeppelin, which appeared to float above the Rotterdam skyline. The zeppelin, shaped like Qmusic’s iconic red microphone, immediately caught attention and was a fun nod to the concept of the show. The banner with the text “Het Geluid, do you know what it is?” piqued the curiosity of the audience.

Multi-Channel Impact

To achieve maximum impact, Qmusic distributed the FOOH video via their main social media channels: TikTok and Instagram. This allowed them to reach their diverse audience, from teenagers on TikTok to a slightly older audience on Instagram. In this way, Qmusic successfully reached a broad audience and actively engaged them in their campaign.

Catching attention and sparking conversation

The campaign created a buzz among fans of “Het Geluid.” The zeppelin video was enthusiastically received on TikTok and Instagram, garnering over 1,500 likes within a day and numerous comments. Fans even speculated whether the zeppelin was a hint for the winning sound of the show, further increasing engagement and curiosity.

Why FOOH worked for Qmusic and what it can do for your brand

The campaign demonstrates that FOOH is an ideal choice for brands looking to stand out in an overcrowded digital space. It offers a unique combination of visual impact and cost-efficiency. While traditional outdoor advertising often comes with high costs and logistical challenges, FOOH leverages the power of CGI to create immersive scenes that are just as effective but much more flexible.

Let’s bring your brand to life together!

At Boldly-XR, we use digital creativity to connect brands with their audiences in new ways. Ready to create a campaign that grabs attention and goes viral? Get in touch, and let’s start working on your next immersive project together.